Looking back at Plaza Indonesia Fashion Week 2024

With thunderous applause and awe, the eagerly awaited Plaza Indonesia Fashion Week (PIFW) 2024 set the stage for a fashion-for ward showcase and a slew of fresh innovations.

Embracing the theme Bigger, Better, & Bolder, PIFW 2024 presented a feast of style diversity, cultural beauty, and fashion innovation. From 2 to 8 March at The Warehouse Plaza Indonesia Level 5, this fashion extravaganza showcases 31 shows from 75 distinguished brands and designers, parading 756 models and over a thousand looks.

Deputy Chief Marketing Officer of Plaza Indonesia, Zamri Mamat, reflects on the event’s evolution since 2007, underscoring its role in celebrating Indonesian fashion diversity and creativity. PIFW 2024 aspires to act as a catalyst for positive transformation within both the local and international fashion industry.

Sustainability takes centre stage this year, highlighting the industry’s capability to voice environmental consciousness and positive values through a mesmerising and meaningful experience for fashion aficionados at Plaza Indonesia.

Aside from the latest fashion trends and collections from both local and international brands, collaborations bloomed between renowned fashion designers, including an impressive roster that spans from Marks & Spencer Kids to SEBASTIANred, and from Rama Dauhan to Adrian Gan X Sejauh Mata Memandang, among others.

Prestige Indonesia was present from the very first day of this momentous fashion event, observing each runway show from the perspective of the discerning fashion enthusiast. Our highlights present avenues of fashion where designers and brands reveal their latest endeavours in a narrative that threads through the fabric of modern style and tradition.

Plaza Indonesia Fashion Week 2024 unfolded with an air of anticipation as the runway was ignited by Wilsen Willim’s collaboration with Batik Keris, presenting Sebelum Terbakar Menjadi Asap, a collection that presented 20 ready-to-wear looks infusing the rich heritage of batik with modern sartorial expressions.

The allure of the desert at dusk inspired Sebastian Gunawan’s “Le Sable” collection, which captures the essence of femininity and grace amidst the harshness of desert life.

Adeline Esther took a bold step into the realm of the metallic for her fall/winter 2024 collection, MERCURIAL. Inspired by the fluid properties of mercury and the adaptability of the Mercurial persona, Esther’s designs stood as a testament to the strength and versatility of women, mirroring the reflective beauty and complexity of quicksilver.

We liked the unveiling the Spring/Summer 2024 collection of MASSHIRO&Co. on day three, which comes alongside a classic collection resulting from its collaboration with the heritage brand, Iwan Tirta.

Embracing the themes of versatility and comfort, the Spring/Summer collection, titled MOTION, drew inspiration from the dynamic lifestyle of the 90s, marrying athleisure details with signature essential wear from MASSHIRO&Co.

The collaboration with Iwan Tirta highlighted upcycling, repurposing batik fabric remnants into unique floral ornaments for accessory pieces like HANEEN, OMI, and HAN Bib. This exclusive collection will be available at MASSHIRO&Co. and Iwan Tirta’s Plaza Indonesia stores post-showcase.

The fashionable festivities continued as day four featured PASSION Prive by Passion Jewelry Group, presenting The Extraterrestrial diamond jewellery show. This celestial, stellar, and eccentric collection narrated humanity’s journey towards the future, touching on the impacts of globalisation on culture and the importance of sustainability in the business process, all rooted in the concept of Unconditional Love. Highlighting the fusion of fashion and timeless beauty, a special talk show, in collaboration with Devya Dental Clinic, discussed the Hollywood smile’s balance between health and aesthetics.

PIFW 2024 reminds us of the power and vibrancy of the fashion world. This year’s event brings innovation, tradition, and sustainability together while showcasing the talent and creativity inherent in the Indonesian and global fashion scene. Prestige Indonesia is proud to have been part of this fashion odyssey, and we eagerly anticipate the continued evolution of this exquisite celebration of style and substance.

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