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UnidosUS launches ‘Count on Us’ campaign in Arizona to highlight Latino contributions in the state

  • September 19, 2022

Latinos contributions to the country have been wrongly ignored, forgotten, and disregarded. Even while its cultural, economic, and community contributions are large, not many who aren’t Latino are aware of it. Many states are kept going in part because of the ever-growing Latino population that make up large portions of the labor force and more. 

Ahead of Hispanic Heritage Month, President and CEO of UnidosUS, the nation’s largest Latino Civil Rights organization, Janet Murguía, accompanied by Arizona leaders, launched the national ‘Count on Us’ campaign in Phoenix, on Tuesday, Aug. 16. 

It aims to raise awareness, educate, and highlight the strong contributions of Latinos to Arizona’s economy, communities, and culture. According to the U.S. Census Bureau, Latinos now make up the largest demographic group in Phoenix, the state’s largest city and one of the most-populous in the U.S. They also make up over 32% of the state’s population. 

“Latinos are taxpayers, job creators, and major contributors to the economic and social well-being of Arizona and this country. This campaign will open more people’s eyes to the real story about what the Hispanic community means to our nation and our future. We hope to inspire people from all backgrounds to join us in recognizing our community’s contributions and also work with us to address challenges that can hold Latinos and Arizona back,” Murguía said. 

Not only is it looking to highlight the good, it also aims to educate and make the public aware of the barriers that still face Latinos in the country. This includes immigration, health care, housing, education as well as other basic necessities of life that the community lacks despite the population’s growing importance in the country. 

As a part of the campaign, they cited some of the contributions and challenges that go hand-in-hand. According to data from

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