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Minimalism, Begone: The Fashion Set’s Favourite Bags Right Now Are Rainbow-Hued & Deliberately Quirky

  • March 16, 2023

Minimalist bags have long dominated the luxury landscape, but lately, bolder shapes have come up trumps. Styles like JW Anderson’s jolly Bumper – available in an array of paintbox colour combinations, some of which come encrusted with diamanté – and Loewe’s puffy Goya have brightened the wardrobes of accessories fiends who’ve found confidence to invest in alt shades and silhouettes. One such customer? Vogue’s fashion features editor, Laura Hawkins, who’s proudly added the Bumper and other sprightly silhouettes to her repertoire.

“I long imagined myself swathed in double faced cashmere, carrying classic bags, but in reality I’m a sucker for the wild and wacky,” reveals Laura, who switched between Anderson’s Opal Fruits-hued Bumper, Coperni’s psychedelic-print Origami and an archive Loewe clutch with sprouting pompom ties during London Fashion Week. As for her favourite “timeless-meets-maximalist” treasure? “A mini Lady Dior bag in retina-searing orange” – an eye-catching alternative to the black version that Princess Diana carried in the 1990s.

British Vogue’s fashion features editor Laura Hawkins carried JW Anderson’s Bumper bag at LFW, while commerce directo, Naomi Smart relied on Alaïa’s Le Coeur crossbody. 

Edward Berthelot/Getty Images

Also spotted on the streets of London during the shows: many variations of Alaïa’s Le Coeur, which takes the shape of a curvaceous heart. This crossbody has the hallmarks of a classic bag – the luxe calfskin leather fabrication is timeless – but with added romanticism (quite literally). 

Street-stylers have fallen hard for the lacquered red version, and the black has been the perfect proposition for shoppers who prefer classic colourways. Naomi Smart, British Vogue’s commerce

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