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How to shop more mindfully

  • March 7, 2023
slow fashion explained how to shop more mindfully

Slow fashion explained: How to shop more mindfullyGetty Images

Living in a fast-paced world, shopping is just another thing we do at speed. We’re all guilty of making impulsive purchases for our wardrobe, but it’s a habit we can break. Introducing slow fashion…

More considerate of the environment and more economical, slow fashion is about being intentional and thoughtful in your clothing choices. Our no-nonsense guide to slow fashion has it all explained.

What is slow fashion?

In short, it’s the opposite of fast fashion (the rapid production of trend-led clothes, often made cheaply). Slow fashion focuses on mindful consumption with an emphasis on opting for more sustainably made clothing options, plus repairing, re-wearing and recycling our clothes.

Instead of repeatedly buying clothes based on micro-trends, before discarding or replacing them, slow fashion encourages us to shop with intent, and where possible, to buy less and buy better. This could be through investing in a high-quality staple piece that’ll last for years or opting for made-to-order pieces.

It’s not a new term. In a 2007 article for The Ecologist, Kate Fletcher (sustainability pioneer, design activist, writer, nature enthusiast and research professor), summarised slow fashion as: “Designing, producing, consuming and living better. Slow fashion is not time-based but quality-based (which has some time components).

“Slow is not the opposite of fast – there is no dualism – but a different approach in which designers, buyers, retailers and consumers are more aware of the impacts of products on workers, communities and ecosystems.”

t shirt made of 100 and hundred percent organic materials

Slow fashion encourages us to shop with intent.Witthaya Prasongsin – Getty Images

What are the principles of slow fashion?

There’s a general consensus on what slow fashion is, and Earth.Org describes it as:

  1. Opting for quality over quantity (both in production and consumption).

  2. More sustainable manufacturing processes.

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