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ZOZO LAUNCHES ZOZOFIT 3D BODY MEASUREMENT SYSTEM TO REVOLUTIONIZE FIT TECHNOLOGY IN FITNESS AND BODY TRANSFORMATION

  • September 2, 2022

CHIBA, Japan, Aug. 23, 2022 /PRNewswire/ — ZOZO, Inc., the largest online fashion retail company in Japan and global fashion technology pioneer, announced today the launch of ZOZOFIT, a new state-of-the-art body measurement system that democratizes 3D fit technology to help individuals track their own fitness, weight loss and body transformation progress over time with unparalleled accuracy and ease.

ZOZOFIT Logo

ZOZOFIT Logo

This enterprise-grade measurement system includes ZOZOSUIT, a 3D body measurement suit, covered in a proprietary pattern of more than 15,000 fiducial markers that are used to capture one’s precise body shape, along with the ZOZOFIT app, which uses proprietary algorithms and software to create a 3D rendering and precise body scan in less than two minutes. The measurement system will retail for an introductory price of $98, which includes the ZOZOSUIT, ZOZOFIT app and unlimited scanning. The app, available on iOS to start, detects the fiducial markers in space, triangulates one’s unique shape and then surfaces seven key body measurements, including the shoulders, chest, upper arms, waist, hips, thighs and calves. Launching today, ZOZOFIT along with its specially designed suit, is exclusively available in the United States on ZOZOFIT.com.

Accurately tracking body transformation over time can be challenging, especially when relying  on tape measures (ripe for human error) or scales (weight being an inaccurate representation of body transformation). High-precision 3D body scans typically require specialized large machines and require cost and space for installation. ZOZOFIT provides a better, more reliable and accurate tool to track progress by showcasing real change in increments as small as ¼” that can be used anywhere — at home, the gym, a hotel room, etc. As an upcoming feature, users can share their results with their community through social media or directly to coaches, trainers, or friends.

“This body

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