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As A-List Designers Peddle Metaverse Merch, Decentraland’s Fashion Week Makes A Muted Return

  • April 6, 2023

Crypto may be struggling to emerge from winter, but at Decentraland’s second annual Fashion Week avatars are downloading digital swag and emoting the night away like it’s 2021.

By Maria Gracia Santillana Linares and Nina Bambysheva, Forbes Staff


Standing next to the X-shaped runway in Decentraland’s second annual four-day Fashion Week, an attendee whose head is a large taco is partially obstructing the view of Norwegian designer Peter Dundas’ latest Beyonce-ready creation, as a virtual fashion model reminiscent of Grace Jones struts across the runway, occasionally leaping into flight to strike a pose.

No problem, simply walk through Mr. Taco, and past another avatar wearing pink neon “zzzz” glasses brandishing a giant marijuana leaf behind him and another in a traditional Korean Hanbok, to get an unobstructed stage front view. Instead of gawking at celebrities, the way one might at the real fashion week in Paris or Milan, the biggest challenge of attending a runway show in this Ethereum blockchain-based metaverse, is trying not to be distracted by the creative and sometimes bizarre outfits being worn by fellow attendees.

Fashion Week in Decentraland’s metaverse is a colorful hodgepodge of corporate branding, NFT collecting and virtual networking set in a sometimes glitchy video game environment. Getting around is as easy as teleporting between pavilions and after a runway show for a digital collective like the Haus of Fuego, or perhaps a sweat-free yoga session hosted by Alo, your avatar can “emote” the night away at virtual raves operating across different time zones, from Berlin to LA.

The 2023 event, which was held in late March, featured 63 different fashion houses, both established and “neo” including Adidas, Coach, DKNY, House of Barth, Tommy Hilfiger, Julia Blanc, Xiaoling Ji, and Dolce & Gabbana. The name of the game is branding and

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