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NFTs To Go Buy Now Pay Later At New York Fashion Week In September

  • August 23, 2022

Buy Now Pay Later service provider Afterpay is entering the NFT market.

The fintech company which is also the official presenting partner of of New York Fashion Week: The Shows, has teamed up with five NYFW designers — Altu by Joseph Altuzarra, AnOnlyChild, Jonathan Simkhai, Kim Shui, and The Blonds — to offer limited edition NFTs.

The project is entitled The Keys to New York Fashion Week and each designer NFT is a one-of-one phygital collectible — featuring both digital artworks and physical pieces or experiential elements centered around access.

Each NFT will retail for $100 and Afterpay will allow consumers to purchase the NFTs by splitting the payment into four interest-free installments on Keys.NYFW.com.

For the digital NFT artworks, each designer drew inspiration from their Spring/Summer ‘23 collections while additional utilities include a choice between experiences and limited edition items.

The Altu by Joseph Altuzarra NFT comes with a leather tote and oversized t-shirt or annual membership to a TBD New York art museum while the Jonathan Simkhai edition involves a private meet and greet shopping experience with the designer or original, signed runway sketches from his Spring 23 collection debuting September 13.

AnOnlyChild, The Blonds and Kim Shui offerings feature respectively a limited edition belt bag, signed copy of the brand’s forthcoming book, “The Blonds: Glamour, Fashion, Fantasy,” and a custom designed hoodie or afterparty and fashion show tickets.

Many designers have previously engaged with the Web 3.0 and the metaverse. Last season, for instance, Simkhai showed digital versions of his IRL collection via Second Life which were sold as NFT wearables.

For Kim Shui, whose fans include Cardi B and Kylie Jenner, the

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