nili lotan


A Cult-Favorite Women’s Fashion Designer Just Dropped the Ultimate Men’s Capsule Wardrobe

  • September 17, 2022

If the name Nili Lotan doesn’t ring any bells, try asking your significant other.

The New York-based, Israel-born designer launched her eponymous womenswear collection 19 years ago, slowly, steadily amassing a devoted following for her luxurious yet endlessly wearable wardrobe staples. Despite largely flying under the radar, she’s built a business valued at $100 million today. Lotan’s not-so-basic basics—tailored cargo pants, languid silk shirts, plush cashmere sweaters—are the style secret of many well-dressed women. Now, Lotan is extending her effortlessly cool touch to the boys.

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Calls for a menswear collection had been sounding for years, coming from the boyfriends and husbands of Lotan’s women customers. One of them—Vinoodh Matadin, half of the husband and wife photography duo Inez & Vinoodh—actually succeeded in getting Lotan to turn her attention to guys with a collaborative men’s range back in 2017. Beyond that one-off collection, Lotan says men have taken to shopping from her women’s line—particularly her Luna and Paris pants, which have something of a cult following.

At right, a men’s version of Lotan’s best-selling Paris pants. - Credit: Nili Lotan

At right, a men’s version of Lotan’s best-selling Paris pants. – Credit: Nili Lotan

Nili Lotan

While men shopping the ladies’ department might seem like a daring move, in Lotan’s case, it makes sense. Prior to starting her brand, she spent years designing menswear at Ralph Lauren and her approach (and aesthetic) has always borrowed heavily from the boys. She was preaching the gospel of a capsule wardrobe and buying fewer, better things well before the ideas turned up on TikTok. “It’s about dressing in comfort throughout the day,” Lotan tells Robb Report of her pragmatic design mantra. “And being able to have one wardrobe that serves [you] in all parts of your day.”

At a dinner party last year, Alison Loehnis, the president of Net-a-Porter and Mr Porter,

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