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SHEIN X Helped This Black Fashion Designer Go Global

  • December 3, 2023
SHEIN X Helped This Black Fashion Designer Reach A Global Audience

The SHEIN X incubator program is amplifying Black-owned fashion brands through collaborative collections available on SHEIN.


The SHEIN X incubator program is doing its part in amplifying Black-owned fashion brands through collaborative collections available on SHEIN.

Founded in 2021, the SHEIN X Designer Incubator Program shein.com/campaign/sheinx-formal”empowers creativity by guiding independent fashion designers and artists through the process that brings their ideas to life – from product development to manufacturing, to marketing and supply chain logistics. Since its launch, nearly 3,000 designers and artists from around the world have been able to leverage SHEIN’s resources to sell their original creations to SHEIN’s global audiences.

In September, SHEIN announced an investment of an additional $50 million into the SHEIN X program over the next five years. This brings the company’s total investment to $105 million through 2028.

On the heels of the announcement, SHEIN welcomed BLACK ENTERPRISE to One Music Fest in Atlanta where we met with designer Lauren Flagg of Obviously Vintage to learn firsthand how SHEIN X has helped take her brands to the next level.

For Flagg, the North Carolina native relocated to Atlanta to pursue a career in fashion design after graduating from the Art Institute of Raleigh-Durham in 2017. In 2018, she founded her streetwear brand, Obviously Vintage, which is dedicated to promoting eco-friendly fashion.

Inspired by nostalgic designs from the 1980s and 90s, Flagg makes designs around her teenage and young adult years thrifting and repurposing clothes. Along with serving on the design team at Milano Di Rouge, Flagg joined the SHEIN X program earlier this year after being selected along with five other U.S.-based SHEIN X designers to create the first SHEIN X collections under evoluSHEIN by Design. SHEIN’s product initiative is aimed at accelerating the

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