Women’s fashion brand Vanilla to open store at Merry Hill

The new Vanilla fashion <a href=store at Merry Hill which is opening in spring 2023 <i>(Image: Merry Hill)</i>” src=”https://s.yimg.com/ny/api/res/1.2/6snfcsMHMnsrJ2qbPimT6g–/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTY0MA–/https://media.zenfs.com/en/stourbridge_news_775/859d45e2e173714af1e560caa309836f” data-src=”https://s.yimg.com/ny/api/res/1.2/6snfcsMHMnsrJ2qbPimT6g–/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTY0MA–/https://media.zenfs.com/en/stourbridge_news_775/859d45e2e173714af1e560caa309836f”/>

The new Vanilla fashion store at Merry Hill which is opening in spring 2023 (Image: Merry Hill)

WOMENSWEAR brand, Vanilla, is set to open a new store at Merry Hill.

Known for its fashion-led women’s clothing and affordable, high-quality clothes, Vanilla is set to open on the upper mall this spring, opposite Boots.

The new store will offer an extensive selection of womenswear, including basics, statement pieces, footwear and accessories including its popular labels, Blue Vanilla and Pink Vanilla.

The former focusses on designs to suit all occasions from casual to evening wear, and the latter targets a younger demographic ranging from the ages of 14 to 24.

Michelle Burns, head of retail stores at Vanilla, said: “Vanilla continues to go from strength to strength as a brand, and we can’t think of a better location for another standalone store than Merry Hill, one of the UK’s best shopping destinations.

“We’re sure that the centres’ visitors will love our forward-thinking approach to fashion, and our unique, trend-led collections of womenswear.”

Merry Hill centre manager Jonathan Poole added: “Vanilla will make a brilliant addition to the already strong fashion offering at Merry Hill.

“As well as providing visitors with more choice in affordable, high-quality fashion, the new store will create even more new job opportunities for the local community.

“It’s the first in a range of exciting new announcements over the coming months and into spring, and we’re sure it will be really popular with our shoppers.”

Related Posts