The fashion industry is ever-changing, and the latest styles cost an arm and a leg. What better way to keep up than designing your own threads?
That’s what the fashion site SHEIN is aiming for through its program called SHEIN X. Deco sat down with some local designers to hear all about it.
For the global retail company SHEIN, “empowering creativity” is not just a slogan. It’s a lifestyle.
The fashion site is helping local designers reach their full potential, thanks to its SHEIN X program.
Emily Workman: “We launched the SHEIN X designer incubator program back in 2021, really as a way to empower independent designers to build their own brands and to remove some of the barriers that are typically associated with the fashion industry.”
And these Miami creators are taking full advantage.
Bojana Brown: “I heard about the program last year, so I decided to apply, and I was very happy when they contacted me and offered me to work with them.”
Bojana Brown has been creating her knitwear line, MyWayInStyle, since 1996. Now she does it on a global scale.
But she isn’t the only one.
Lala Beltrán: “When I got my first collection with SHEIN, I had people from Panama texting me like, ‘Hey, this is cute. What is this?’ I’ve been walking around and sometimes see people wearing my clothes, and I’m like, ‘Oh, my gosh, that’s mine.’”
SHEIN X guides all of its participants through the process of bringing their designs to life, and the support from such a massive fashion outlet is worthwhile, they say.
Dayana Rosario: “It feels really rewarding, Especially when you launch a collection, and then you see the reviews under every style and you see people like it. I think it’s just so rewarding to see people